Thursday July 11, 12:00 pm Eastern Time
Press Release
SOURCE: Metro Editorial Services
Make Suncare Lessons Fun For Kids

NEW YORK, NY--(INTERNET WIRE)--Jul 11, 2002 -- Ever wrestled with your child to coat their skin with sunblock before they dashed off into the great outdoors? Threatened to cancel a trip to the beach because you were out of breath from chasing your youngster around? Ever made your child wear a T-shirt over his or her swimsuit to help protect against sunburn?

Teaching children proper skin care at an early age is as important as getting them to brush their teeth and eat their vegetables. The truth is that most people don't start worrying about their skin until they are old enough to notice the damage the sun has caused.

According to the Skin Cancer Foundation and the American Academy of Dermatology, most skin damage from the sun occurs before the age of 18. The Skin Cancer Foundation has even recently stated that melanoma, the deadliest form of skin cancer, has more than tripled among Caucasians between 1980 and 2002. The sun is now more intense than ever, and as the ozone layer grows thinner, protecting your skin from the harsh effects of the sun is imperative.

The solution to the suncare application challenge is to make what you are trying to teach your children fun! For example, Hawaiian Tropic(R) has partnered with the Barbie(R) Brand to create a new Hawaiian Tropic(R) Barbie(TM) 30 SPF Sunblock Lotion and Hawaiian Tropic(R) Barbie(TM) 45 SPF Sunblock Stick.

Proven as an effective, durable sunblock with a fun fruity scent, the 30 SPF white lotion is packaged in cool bright colors to attract kids, and it also has the first ever lotion pump on a children's product.

The 45 SPF Sunblock Stick is perfect for on-the-go kids. A colorful pink clip allows them to attach the sunblock to backpacks, beach bags and bathing suits for added convenience. The stick is also geared for noses, cheeks, ears and lips.

More importantly, both products are pediatrician-tested with no artificial colors or dyes, and are waterproof, hypoallergenic, non-stinging to young delicate skin and recommended by the Skin Cancer Foundation.

Help your children learn to protect their skin at an early age while making it fun. Try a product geared specifically toward them. Oh, and if your boys won't wear Barbie(R) then try Hawaiian Tropic's Kids Splash 30 SPF Sunblock with a lime-kiwi scent.

--------------------------------------------------------------------------------
Contact:
Contact: Megan Wolfe
Company: Metro Editorial Services
Title: For print or online media
Voice: 212-947-5100 ext. 278
Email: mwolfe@metro-email.com